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And it’s been decades in the making. Its modern incarnation goes back to the late 1950s, said Stephanie Alice Baker, who researches health and wellness cultures at City University in the UK. American doctor Halbert L. Dunn started to popularize the idea that health was more than simply the absence of disease; instead “peak wellness” meant also finding purpose and meaning.
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The movement gained traction around the 1970s, then with the internet, came the entrepreneurs and influencers. Wellness has now come to mean almost anything, said Baker, but at its core it revolves around ideas of individualism, self-enlightenment and distrust of institutions a near-perfect breeding ground for conspiracy theories to flourish.
“I don’t think the culture understood how dangerous the rhetoric in wellness spaces was until the pandemic,” said Derek Beres, co-host of the podcast Conspirituality, which explores the collision between wellness and conspiracy theories. One researcher, Marc-Andre Argentino, coined the term “pastel QAnon,” to describe the soft, pleasing aesthetic used by some influencers to spread their conspiratorial worldview.
This conspiracy thinking “usually bubbles up during times of cultural confusion or tragedy,” Beres told CNN. Covid-19 provided one of these inflection points, climate change is now providing another.
Influencers crave relevance, said Callum Hood, head of research at the Center for Countering Digital Hate, and “climate change is a big relevant issue that’s in the news all the time.”
It is a short ideological leap from vaccine conspiracies to climate conspiracies, Hood told CNN: If the establishment is wrong about health, the thinking goes, then they’re also lying to you about climate change.
Misinformation expert Tim Caulfield, a professor of health law and policy at the University of Alberta, said many wellness influencers are now expected to present a basket of beliefs that the community wants to hear. “Being anti-climate change becomes part of being on that team” and a way to “turbocharge your audience,” he added.
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Simmons, also a researcher at the Institute for Strategic Dialogue, a UK-based think tank focused on disinformation, started digging. She pored over more than 150 wellness accounts, most of which had between 10,000 to 100,000 followers. All offered wellness advice, sold related products and promoted some form of misinformation.
The claims Simmons found were sweeping and varied, ranging from outright climate denial to attempts to undermine climate solutions by portraying them as part of a global plot for control.
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Some focused on deadly extreme weather events, saying they were orchestrated by the government, or that malign global forces were modifying the weather. Others claimed climate policies were a plot to control people’s lives, bodies and diets. A small section of new age accounts asserted that climate change was the result of a disconnection with forces in the universe.
Rejecting climate action may seem counterintuitive for wellness influencers, who often focus on nature or evoke bucolic visions of the past. But when you have insight into this world, it tracks, Simmons said.
A strong thread of individualism runs through wellness accounts, alongside a deep distrust of authorities. “They emphasize individual solutions to collective problems, and they sell wellness as a response to climate anxiety,” she said.
Many of these influencers maintain they are merely speaking truth to power. It’s a theme of @truth_crunchy_mama account, who calls herself a “truth teller.” The person who runs the account did not respond to CNN’s request for comment.
Some even say they accept the human-caused climate crisis.
Joseph Mercola, the man behind the @drmercola Instagram account, told CNN that “humans are absolutely impacting the environment and the climate.” When asked about his comments on Hawaii’s wildfires, he said he accepts the consensus that dry conditions and strong winds fueled the blaze. “It was never stated that it was definitely intentional,” he said, “although some have speculated that is a possibility.”
His climate posts are often framed in this way, not making definitive claims but rather asking questions like: Is the idea of eating insects “part of globalists’ ‘green agenda?’” Or advertising guest posts suggesting the “war on climate change” follows “the same playbook used by nefarious individuals who lust for complete power over the citizens.”
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Kate Winslet is sharing an anecdote about a “wonderful” encounter she recently had with someone from her star-making blockbuster film “Titanic.”
The Oscar winner was a guest on “The Graham Norton Show” this week, where she discussed her new film “Lee,” in which she plays the fashion model-turned-war photographer Lee Miller from the World War II era.
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Winslet recounted that while she had previously executive produced a number of her projects, “Lee” was the first movie where she served as a full-on producer. That required her involvement from “beginning to end,” including when the film was scored in post-production.
She explained to Norton that when she attended the recording of the film’s score in London, while looking at the 120-piece orchestra, she saw someone who looked mighty familiar to her.
“I’m looking at this violinist and I thought, ‘I know that face!’” she said.
At one point, other musicians in the orchestra pointed to him while mouthing, “It’s him!” to her, and it continued to nag at Winslet, prompting her to wonder, “Am I related to this person? Who is this person?”
Finally, at the end of the day, the “Reader” star went in to where the orchestra was to meet the mystery violinist, and she was delighted to realize he was one of the violinists who played on the ill-fated Titanic ocean liner as it sank in James Cameron’s classic 1997 film.
“It was that guy!” Winslet exclaimed this week, later adding, “it was just wonderful” to see him again.
“We had so many moments like that in the film, where people I’ve either worked with before, or really known for a long time, kind of grown up in the industry with, they just showed up for me, and it was incredible.”
“Lee” released in theaters in late September, and is available to rent or buy on AppleTV+ or Amazon Prime.
